Retail Art Direction: BAUER End of Season Sale

2018 was the first year we ever did real branding to promote our End of Season Sales Event. Our team wanted something bold to stand out amongst the sea of dark colors of other brands, so I created this design based off of our three family color palletes and incorporated silver to give it a premium feel. The social posts were designed to act as a multi-image swipe post or to be used as an animated paid ad. These assets were also resized to be used as Facebook Carousel ads. Posters for each specific product category and ceiling hanging signs were also created for retailers to customize what they wanted to promote.