Art Direction: Costa Lido Campaign

When Costa came to me in need for art for the "Lido" campaign, they compared the sunglasses model to an all terrain ski that was good for any type of adventure. The frame is inspired by the vibes of the Pacific shores and keeps you covered for watching waves and riding them. The intent behind the campaign design was to capture the West Coast inspiration and to show an snapshot of a "day in the life"that can be interchange able between an epic adventure or a more casual water activity. The beautiful imagery is meant to make customers feel equipped and inspired to go create their own adventures. Concept, exectution and retouching done start to finish.