Art Direction: Costa Protect Report

Costa Sunglasses are made for those who don’t just spend their lives on the water, they come to life on the water. With more than 35 years of pursuits and adventures, Costa discovered an ever-growing need to protect the watery world we all call home. While exploration quenches our thirst for adventure, there’s more to being a true waterman. It’s our sense of purpose that leaves us truly fulfilled. As a purpose-driven brand, we are committed to preserving this valuable resource and protecting the life within it. This is the first installment in a series of reports detailing the work Costa does to help the environment and fulfill their brand purpose. I was involved from start to finish working on the art direction, execution and photo retouching.